Privacy Policy
1. Introduction
This Privacy Policy explains how ALMA Games (“ALMA Games”, “we”) collects, uses, and shares information when you play our mobile games (“Games”) and/or visit our websites that link to this Policy (“Websites”). “Services” means the Games, the Websites, and related services we control. “Your data” means information relating to an identified or identifiable person.
We may update this Policy from time to time. If changes are material, we will provide notice in the Games and/or on the Websites before they take effect.
2. Contact
You can reach us at contact@alma-games.com for any privacy questions or requests.
3. Why we process data & legal bases
We process data to operate and improve the Services. Our legal bases under GDPR include: (a) performance of a contract (provide and support the Services), (b) legitimate interests (security, anti‑fraud, analytics, internal reporting), (c) consent (personalized ads, cookies where required), and (d) legal obligations (tax, accounting, compliance).
4. What data we process
- Account and contact data you provide (e.g., email when contacting support).
- Online identifiers (e.g., in‑game alias, IP address, device identifiers such as IDFA/GAID).
- Device and technical data (model, OS, language, display, performance metrics).
- Usage data (game progress, purchases, session events, crash logs, interactions with ads).
- Referral and marketing data (campaigns and channels that led you to the Games).
- Inferences about preferences based on your in‑game activity.
- Messages you send to us (support emails) or via official communities we manage.
- Third‑party account data if you connect accounts (e.g., to enable cross‑device play).
We do not intentionally process special categories of personal data (e.g., health, political opinions). Please do not provide such information in the Services.
5. Where data comes from
- Directly from you and your device when you use the Services (including via SDKs and cookies).
- Platforms and stores that distribute our Games for purchases and entitlements.
- Advertising and analytics partners that help deliver or measure ads and usage.
6. Advertising
Advertising funds our Games and enables us to offer many features free of charge. We may show our own ads and third‑party ads in the Games and advertise our Games on third‑party properties. Where required, we rely on your consent for personalized advertising and the sharing of identifiers with our ad partners. You can manage ad preferences in your device settings and, where available, in the in‑game privacy menu.
Ad partners we work with
| Partner | Privacy |
|---|---|
| Google (AdMob / Google Ads) | policies.google.com/privacy |
| Unity Ads (LevelPlay / Unity) | unity.com/legal/privacy-policy |
| AppLovin (MAX) | legal.applovin.com |
We only list partners actually integrated in our current builds. The set of partners may change as we update SDKs and mediation. We will update this list when materially changed.
7. Analytics
We use analytics to understand gameplay, improve balance and UX, and ensure stability.
| Provider | Privacy |
|---|---|
| Unity Analytics (UGS) | unity.com/legal/privacy-policy |
| Firebase Analytics | policies.google.com/privacy |
| ByteBrew | docs.bytebrew.io/BBSettings/privacypolicy |
8. Cookies & similar technologies (Websites)
Our Websites may use cookies or similar technologies (e.g., local storage, pixels). Some cookies are strictly necessary for site operation. Where required, we will ask for your consent for analytics or advertising cookies. You can manage cookies in your browser settings.
9. Sharing & international transfers
We share data with service providers and partners described above to operate the Services. As we operate globally, your data may be transferred to countries outside your home jurisdiction. Where applicable, we use appropriate safeguards (such as Standard Contractual Clauses) for these transfers.
10. Retention
We keep data only as long as necessary for the purposes described here or as required by law. Typical ranges: support communications up to 24 months; crash logs up to 12 months; analytics up to 24 months; records of requests regarding your rights up to 24 months. We may keep de‑identified or aggregated data longer.
11. Security
We implement technical and organizational measures appropriate to the risk (e.g., encryption in transit, access controls, pseudonymization where feasible, and incident response procedures). No method of transmission or storage is 100% secure.
12. Your rights
Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing of your data, and to data portability. If processing is based on consent, you may withdraw consent at any time. To exercise your rights, contact us at contact@alma-games.com. We will respond within one month where required by law.
13. California (CCPA/CPRA)
If you are a California resident, you have the right to know, delete, correct, and opt out of the “sale” or “sharing” of personal information for cross‑context behavioral advertising. We do not sell personal information for money. To opt out of sale/sharing, adjust your ad settings in the Games and your device (Limit Ad Tracking/Ad Personalization), or email us at contact@alma-games.com with “CCPA Opt‑Out”. We will also honor Global Privacy Control (GPC) signals on our Websites where applicable.
14. Children
Our Services are intended for a general audience and are designed primarily for adults. We do not knowingly collect personal data from children where parental consent is required. If you believe a child provided personal data to us, please contact us so we can take appropriate action.