Privacy Policy


Last updated: June 1, 2023


This Privacy Policy explains how ALMA Games ("ALMA Games" or "we") collects, uses, and shares your personal information while you play ALMA Games's games ("Games") and/or use ALMA Games's websites that link to this Privacy Policy ("Websites").

In this notice, “Services” refers to our Games, Websites, and any related services or properties we control; “Games” refers to our games, applications, and other products; and “Websites” refers to websites and other online properties we control. The expression “your data” is used when referring to personal data that relates to you as an identified or identifiable individual.


We may make changes to this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you via email if we have your email address on record, or via a notice on the Websites and/or Games prior to the change becoming effective.


1 Contact information

In matters related to this notice, you can reach us by email at contact@alma-games.com.


2 Why do we process your data and on what basis?

We may use your data for various purposes in connection with our Services.

We do not use your data to make automated decisions which significantly affect you. By an “automated decision,” we mean a decision made by an information system without any human intervention.


2.1 Advertising

Advertising funds our Services and enables us to make our Games available free of charge. In our Games, we show our own ads and also ads from third parties. We also advertise outside of our Services on third-party properties such as websites or applications. In both scenarios, we and our advertising partners typically use pseudonymous identifiers related to your device to select ads which are relevant to you, to measure the effectiveness of advertising, and other related purposes. Where allowed by applicable laws and regulations, by using the Services you consent to us sharing your data to our advertising partners for interest-based advertising and other related purposes. You may manage your preferences in the settings of our Games or your device. 

In the list below, you will find information on the partners we work with while providing our Services who may collect or receive data relating to you from us or our Services and who process that data independently of us.


Ad Partners



Chartboost

https://answers.chartboost.com/en-us/articles/115001489623

privacy@chartboost.com

Facebook

https://www.facebook.com/about/privacy

For US or Canada users: https://www.facebook.com/help/contact/1461223320847982 


For Users in Other Countries: https://www.facebook.com/help/contact/1461223320847982

ironSource

https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy

legal@ironsrc.com

InMobi

https://www.inmobi.com/privacy-policy 

For EEA Users: 

https://www.inmobi.com/privacy-policy-for-eea

privacy@inmobi.com

AdColony

https://www.adcolony.com/privacy-policy

privacy@adcolony.com

AdMob

https://policies.google.com/privacy?hl=en

https://support.google.com/policies/troubleshooter/7575787?hl=en&visit_id=1-636620978511736949-599792057&rd=1

UnityAds

https://unity3d.com/legal/privacy-policy

privacy@unity3d.com

Vungle

https://vungle.com/privacy

privacy@vungle.com

Mobvista (Mintegral)

https://www.mintegral.com/en/privacy

privacy@mintegral.com

HyperMX (US only)

https://hyprmx.com/pp.html

privacy@hyprmx.com

AppLovin

https://www.applovin.com/privacy 

Opt-Out Instructions: https://www.applovin.com/optout

dataprotection@applovin.com

TapJoy

https://www.tapjoy.com/legal/#privacy-policy 

Opt-Out Link: 

https://www.tapjoy.com/legal/opt-out

privacy@tapjoy.com

Pangle (TikTok)

https://ads.tiktok.com/i18n/official/policy/privacy

feedback@tiktok.com

MyTarget

https://legal.my.com/us/mytarget/

support_target@corp.my.com

Yandex

https://yandex.com/legal/confidential/

https://yandex.com/support/common/troubleshooting/main.html


Analytics Service Providers



Google Analytics

https://tools.google.com/dlpage/gaoptout

https://support.google.com/policies/troubleshooter/7575787?visit_id=1-636621838481778181-2913199796&rd=1

Flurry


support@flurry.com

Amplitude


contact@amplitude.com

AppsFlyer

https://www.appsflyer.com/optout

dpo@appsflyer.com 

privacy@appsflyer.com


2.2 Cookies and similar technologies on our Websites

Like most websites today, our Websites may use cookies or similar technologies (for example, local shared objects or web beacons).

A “cookie” is a small file your browser stores when told to do so by a website. Cookies can be set by either the website you visit (“first-party cookies”) or a third party involved in providing content, functionality, or services such as analytics or advertising for the website you visit (“third-party cookies”). Cookies are typically used to identify or “remember” your device, for example to enable functionality, facilitate audience measurement, improve performance, or store your preferences.

When you visit our Websites, you may be prompted to make a choice regarding cookies. Some cookies may be strictly necessary for the operation of the Websites. These cookies will be used and stored on your device independent of your choices regarding other types of cookies. You can also control the use of cookies using your browser or device settings, for example by disabling some or all cookies or configuring your browser or device to notify you when cookies are being set. However, please consider that disabling cookies may affect your ability to use the Services.


3 What data do we process?

When you access and use our Services, we may collect information you submit to us or through the Services, for example when creating an account, sending messages in the Games, or contacting us for support. We may also automatically collect information about your use of the Services and the device you use to access the Services, including identifiers such as an Advertising ID. When you see our ads outside of our Services, we may collect information about your interactions with those ads. We may use the data we collect to infer other data, for example about your content preferences. 

We may process the following data relating to you:

We do not expect or intend to collect or otherwise process any special categories of data relating to you. By special categories of data, we mean genetic, biometric or health information, information revealing racial or ethnic origin, sex life or sexual orientation, political opinions, religious or philosophical beliefs or trade union membership, or information about your criminal offences or convictions. Please do not provide this kind of information to us or use the Services to make it available to others.


4 Where do we collect your data from?

Primarily, we collect data directly from you or your device when you use our Services. However, we may also receive data about you from other companies, for example third-party login providers if you choose to use them, companies that facilitate the purchases you make in our Games, or advertising partners involved in delivering our ads to you outside of the Services. 

We may collect data relating to you from the following sources:

Providing data to us is not mandatory. However, we are unable to provide the Services, or some parts or features of the Services, without processing your data. If you use our Services, we will collect data relating to you for some or all of the purposes described in this notice, depending on the Services you decide to use and your choices when using them. You have a number of options to limit or control the extent to which your data is processed. For example, you can choose to not connect your third-party accounts with our Games (or to utilize the privacy settings of those third-party services to control the extent to which your data is shared to us), to use options provided to you in our Games to manage your preferences regarding the use of your data for advertising purposes, to use your device settings to reset or control the use of your Advertising ID or to toggle features such as push notifications or location tracking, or disable some or all cookies from your browser settings. At the same time, please be aware that our Websites may not respond to “Do Not Track” signals in HTTP headers.


5 Who do we share your data with?

As we operate the Services globally, your data is likely to be transferred to and/or processed in countries other than your home country when you access or use our Services. Where allowed by applicable laws and regulations, you consent to the transfer of your data outside of your home country by using the Services. By design, some information (such as your in-game alias or chat messages) may also be visible to other users of our Services. More rarely, we may need to share data when making changes to our corporate structure, when required by applicable law or regulation, or when necessary for our legal rights or someone’s vital interests. 


6 How long do we keep your data?

We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including to provide you with the Services or to comply with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Games or other Services.

After the applicable retention period, we will either delete or de-identify your data or, if neither deletion or de-identification is possible (for example, due to data being stored on a backup server), isolate your data from further processing until deletion or de-identification is possible. We may continue to use data that is not identifiable to you (for example, aggregate data).


7 How do we keep your data secure?

We have adopted measures to provide your data a level of security appropriate for the degree of risk involved with the processing activities described in this notice. These measures are designed to protect your data against accidental or unlawful destruction, loss, or alteration as well as unauthorized disclosure or access. The specific measures we employ vary, but typically include, for example, encryption in transit, pseudonymization of identifying data where feasible, controls to limit access to services or systems that contain personal data, and maintaining procedures to handle any suspected security incidents. Please consider that, despite our efforts to secure your data, the internet is an inherently insecure environment and we cannot guarantee absolute security for your data.


8 Your rights

You have a number of rights to your data under applicable laws and regulations. If we are processing your data, you may ask to use these rights. For example, you may ask to access your data, to request its deletion, or to withdraw consent where applicable. Please check the settings menus of our Games to find options to use these rights, or contact us at contact@alma-games.com. 

If we are processing your data, you have the right to:

Where our processing of your data is based on your consent, you also have the right to withdraw your consent at any time. Where applicable, you may manage your advertising preferences in the game settings under “Terms & Privacy” or a similarly named option. Please be aware that we may continue processing your data despite your withdrawal of consent, if we have a lawful basis for doing so.


9 Note for California residents

If you are a California resident, please be aware that under the California Consumer Privacy Act of 2018, as amended (“CCPA”), you are entitled to receive specific information on how we process your data. You also have specific rights to your data, including the right to opt out of the sale of your personal information. 


10 Children

Our Services are generally intended for adults and designed primarily with adults in mind. When you access and use our Services, we may ask you to confirm your age to us or your age may otherwise become known to us. If we discover that you are a minor or do not meet an age threshold we apply, we may take steps to limit, suspend, or terminate your access to the Services where we believe that to be necessary due to applicable regulatory or platform requirements or to provide you with an appropriate experience. If your access to the Services is not suspended or terminated, we will limit the use of your personal data to what is necessary for the internal operation of our Services and other uses permitted by applicable laws, regulations, and platform policies. This may include removing access to certain parts or features of the Services.